So, how did the Swarovski journey begin? It all started in 1892, when Daniel Swarovski patented an electric cutting machine, which aided crystal glass production. Daniel Swarovski was the son of a glasscutter, who earned a small glass factory. He was born in northern Bohemia, which is the Czech Republic today. This is roughly 20 km away from the current border with Poland. When Daniel was a child, he worked as an apprentice for his favour. He became highly skilled in the art of glass cutting. The company itself launched three years after the electric cutting machine was patented. Swarovski founded the company alongside Franz Weis and financier Armand Kosman. In the beginning, it was known as KS & Co – a shortened version of A. Kosman, D. Swarovski & Co. They established a factory for cutting crystal in Wattens, Tyrol, Austria. Their vision was to make crystals affordable so that there was a diamond for everyone. This is something Swarovski is very much known for today. Memory lockets and charms featuring Swarovski crystals are much more affordable than their diamond alternatives.
Over the years, Swarovski have branched out. Swarovski Optik was launched in 1949, after Wilhelm, Swarovski’s son, created a pair of customised binoculars in 1935. Swarovski Optik is a division of the firm that manufactures telescopes, binoculars, and other optical instruments. A notable development came when Swarovski founded Tyrolit in 1919. This enabled him to bring polishing and grinding tools from the crystal industry into various markets. Another significant progression occurred 40 years ago when Swarovski entered the US jewellery market. Today, Swarovski have a number of subsidiary companies and partnerships. Subsidiary companies include Swarovski Lightening, Swarovski Entertainment, Schonbek, Touchstone Crystal, and Swarovski Crystal Palace. The company has also worked with Victoria’s Secret for over 14 years, and they have worked with a number of former Victoria Secret Angels. At present, they work with Karlie Kloss, and they previously worked with Miranda Kerr from 2013 to 2016. The company has also sponsored many exciting projects. They sponsored The Phantom of the Opera, and they currently sponsor the Pakistan Super League. Swarovski pendants and crystals have also featured in popular media. In the ‘This Is It’ documentary film, which showed Michael Jackson rehearsing for his tour, there were numerous costumes covered in Swarovski crystals. Swarovski have also product-placed in music videos from Nelly Furtado and Jennifer Lopez.
As you can see, Swarovski have made huge steps since the company was first established 122 years ago! You can find Swarovski stores and products all over the world, including here on the Encanto Jewellery website. We have gorgeous Swarovski pendants for sale. Add a touch of classic glam to your memory locket.